If you’re doing any selling online a key to your success is evergreen content. When it comes to creating compelling content, don’t think you have to spend hours brainstorming ideas or researching topics. There are plenty of easy ways to figure out what topics will be the most useful for your community. Use these suggestions to jumpstart your creativity and inspire your next content piece.
Many bloggers and solopreneurs use Amazon to find ideas for evergreen content. Start by going to Amazon and typing your keyword into the search box. You can use the dropdown menu beside the search box to narrow your search to books only.
Books with an orange banner are best-sellers. You can try Amazon’s “look inside” feature to see the table of contents and a few sample pages. Scan the available preview and if any ideas jump out at you, write them down.
A great place to look for inspiration is the podcast section of iTunes. The most popular podcasts will be in the top ten. Notice what topics these hosts are covering as this will show you what topics your audience wants to learn more about. If something sparks an idea, be sure to capture it. But keep in mind how you could give the topic your own unique twist.
Another source of inspiration is Facebook groups. Sign into your Facebook account and look for the search bar at the top of the screen. You can type your keyword then click on the “groups” link at the top of the page to filter the results to only show groups.
If a group is open, you might be able to see the latest posts. If the group is closed, you won’t be able to see posts but you can request to become a member. Once you’re inside the group, look around at the discussions members are having. Pay attention to what questions keep coming up and write a blog post that answers these questions.
Videos are a great way to see what topics other solopreneurs and bloggers are teaching on in your niche. Search sites like YouTube or Vimeo to find these videos. You can tell which videos are the most watched by how many views they have. The more views it has, the more popular the video is.
Every solopreneur and blogger has days when their creative tank is empty. When this happens to you, recharge your creativity by looking at what other content leaders in your niche are doing and sharing.