Embracing Multimedia in Your Marketing Efforts
If you bring up multimedia to certain people, they get very nervous about it. However, the facts speak for themselves. Audio and video are more likely to be shared than text-based content. Because of this fact, it’s imperative that you find a way to embrace video and audio in addition to text content. They all have a purpose, and if you use all type and formats of content, you’re going to see bigger and better returns.
Consider these stats from Hubspot.com
- 87% of video marketers say that video has increased traffic to their website
- Video has become the most commonly used format in content marketing, overtaking blogs and infographics
- As of April, 2020, there are over 30 million podcast episodes in existence
These stats are very compelling reasons for ensuring that you get in the habit of using media that takes you out of your comfort zone. The good news is, it’s not that hard to create videos or audio these days. Plus, you don’t even have to do it yourself, use your own face, or even your voice to be successful.
- Repurpose Text to Audio & Video – If you create any text-based content, always consider whether it can be repurposed into video and/or audio or not. A simple blog post can be read into recording software and then placed over some images and turned into a video using MS Office 365’s PowerPoint software.
- Hire Someone on Fiverr.com – Some people can take a blog post of yours and turn it into an explainer video or another type of video for you for a low cost. Don’t use someone charging only five dollars though, find someone with a good record who charges more than that, and you’ll be more satisfied with the outcome.
- Record Your Screen – You can also create “how to” video using the blog post as your guide and then showing in person what the blog post is saying to do. Let’s say the blog post was about how to organize your files. You can show how you do it in person by recording your screen and following along with the post.
- Set Up a Process – This is something you should be doing without thinking. If you set up a process and a system of what you will do with each piece of content that you create, or have created, it’s going to become more automated. That’s going to boost your results more than you realize. Do this for 90 days, and you’re going to see a huge impact on your traffic.
We tend to get in the habit of using the media we’re most comfortable within our marketing. But you should get in the habit of learning to repurpose everything into other formats. If you like video and use it mostly, make sure to get a transcript of the video so that you can use that text to help with search engine optimization. Set up a process that informs what you do for each piece of content that you create so that it becomes a habit to market this way.
Smart Transformational Coaches Never Stop Learning and Trying New Ideas
With everything that you do, you may think it’s nuts to spend time learning, but if you want to be successful, it’s imperative that you never stop learning and trying new ideas in your business. The trick is not to get sidetracked with your learning but to plan what you need and want to learn that will help you in your business. Also remember, sometimes you just need to choose to outsource over learning because you cannot and should not do everything.
Take a Course on Udemy.com
There are numerous well-made marketing courses on Udemy.com that you can take relatively inexpensively. Look for courses with a lot of reviews, and you’ll be sure to find the right one that works for you. The courses at Udemy are also often less expensive. In most cases, the courses are also put together well due to their requirements for each course.
Take a College Course
Numerous colleges are now offering degrees in online marketing. It cannot hurt to take any of these courses. Although you certainly do not need a degree to run your business, anything you can learn to help advance your business is a good thing. Many courses can be taken online now, even if it’s a state school.
Get a Coach
Sometimes you don’t want to take a course, you just want someone who has been there to guide you, and that is where a coach can come in. Screen the coaches by ensuring that sans education they have experience in the type of business you want to have. Coaches are awesome shortcuts to success because usually, you’re simply following in the footsteps doing exactly what you know works.
Find an Individual Course
You may know movers and shakers in your industry. If they have a course, you may want to take that. If they show a marketing technique that you can use and implement for your business, it’s worth it. Even when you are planning to outsource. Remember, you can also buy courses for your contractors if they want to learn.
Devote Time to Test New Marketing Techniques
Because you should always be marketing, it makes total sense that you should also always be studying marketing. Even if you plan to outsource particular tasks, having an understanding of the technique can help you locate the right contractors too. Testing out new marketing techniques at least monthly is a great way to learn new things.
It’s imperative that you explore new marketing techniques, keep yourself up to date on your industry, and focus more of your efforts on marketing and trying marketing ideas than almost anything else that you do. In fact, if you want to be successful, about 80 percent of your effort should be spent on marketing.
Document Your Smart Marketing Habits
There is no way to know what is working or not working without measuring, tracking, and documenting the results. Thankfully, today, it’s not that hard to do with the technology available to you for measuring and tracking. But, documenting also helps if you ever want to outsource something later. If you have a map that explains exactly what you do when you do it, and how you do it, you can simply give that over to your contractor and let them follow the directions.
What Worked & What Did Not Work
If you keep notes on everything you do, you’ll be able to look back on any project and see what was working at the time and what was not working at the time. When you take the time to record your step-by-step processes as well as note the results of each process, next time you want to perform that task, you’ll do it even better. Your documentation will help you realize what to stop doing and what to do more of better than if you tried just to remember.
You’ll Get Faster with Practice
When you work hard to document a process that you go through to complete certain tasks, the more you do it, the faster you’ll get. The fact is when we choose to do something the same way each time, hopefully, the best way, it becomes a habit that goes much faster than if we did it a new way each time.
You Can Outsource It Easier
Big businesses often have what they call a “standard operating procedures” (SOP) manual. They task each person to document all the processes that they do for every aspect of their job. So, for example, if you have to set up a sales page, you’ll want to document everything step-by-step even down to the smallest checkbox and crossed letter. It might take a few passes to get the steps down correctly. In the process, you may even develop a better method with fewer steps – however you do it, if you are good at this part you can easily hand over an SOP for any task and let someone else do it.
This may seem like extra work at first, but nothing is better than being able to pull out a checklist for any of the tasks you need to do each day so that you can get it done in a timely and organized fashion. When you are more organized, you can end up getting a lot more done than if you are not organized and have no routine.
Plus, having the checklist and routine that you do each time you do that task recorded and documented makes it easier to work on improving workflow throughout your business. It also puts down on paper everything you do, your contractors do, and so forth so that you have a better picture of how actions affect things.