When it comes the holidays, your fans and followers will have their newsfeeds crowded with advertisements and promotions. That means, you’ll want to work hard so you can stand out and boost your own profits. Here are a few tips to help you do that…
Use Holiday & Winter Hashtags
On many networks like Twitter and Instagram, hashtags are how people find content. That means if you want to increase your visibility, you should consider using holiday and winter-themed hashtags.
Some of the best hashtags for this time of year include: #Christmas, #HolidaySpirit, #Snow, #NewYearNewMe, #Holidays, #Grinchmas, #Frost, #December, #HolidaySavings, #Chilly, #JollyHoliday, #NewYear, #StockingStuffers, #Hanukkah, #CyberMonday, #Winter, #UglyChristmasSweater, and #AwkwardHolidayPhoto.
Create Social Coupon Codes
If you plan on offering coupon codes, create ones that are specific to the platform you’re using. For example, you could share a coupon code with your Facebook group, that’s FBMAS. Not only is this code easy to remember, it gives your community another reason to follow you on social media.
There’s also a hidden advantage to using special coupon codes on social media—you can tell which sites are sending you the most traffic. Spend a couple of weeks experimenting and you might find that you get the most traction from discount codes on Twitter. But you sell the most bundles from a coupon that you pinned in your Pinterest account.
Update Your Social Media
A simple way to celebrate the holidays on your social media platforms is to update your profile picture and header. You can do this with your profile picture by adding snowflakes or a Santa hat to your photo.
For header pictures, you can broadcast your holiday offer. Some brands even add coupon codes to their headers so a visitor’s first look at their profile reveals valuable savings and makes them more likely to purchase an item.
The Define Your Day planner can make your holiday offers more productive.
Share Behind-the-Scenes
Another way to promote your holiday sales is to share behind-the-scenes holiday moments. For example, one beauty blogger shared a video on Instagram showing as she put on her makeup for the event. This allowed her to share valuable information with her community while she promoted her new skincare line.
Holiday moments can also be personal in nature and you can relate them back to your business. One mom blogger shared a photo of her child jumping in the leaves and encouraged her community to start building their businesses so they could be home with their children, too. She sold many copies of her training course simply because she took the time to share a behind-the-scenes moment.
Boost Your Posts
On Facebook and Instagram, you can “boost” a post. That’s a simple term that the social media companies use for advertising. Twitter and Pinterest also allow you to share your holiday sales by setting up ads.
You don’t have to boost every post you make and you shouldn’t. However, it can be smart to strategically boost posts once or twice a week.
The best time to boost a post is when your offer first goes live and again, a day or two before it ends. The initial boost can get your fans talking about your product and the second boost can encourage them to make a purchase or risk missing out.
You should take the time to track your social media statistics. This will give you insights into which products are a good fit for your community as well as which coupon codes perform the best.
Keep organized and focused for the 2019 Holiday season offers with the Define Your Day Planner
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