Make an Irresistible Bundle
Create an irresistible offer. If you already have a few products released, then you can bundle some of them together for a low price and offer it your community. Usually, you want to do a bundle around a theme.
One web designer did this by offering a bundle of a pre-made logo, WordPress theme, and business card design. She called it the “Quick Start” package and targeted the people in her community who were just starting their digital brands.
If you don’t have a lot of products yet, consider partnering with someone else. Think of products that would naturally complement each other. For example, if you have a product about healthy eating then partner with a solopreneur who has a digital yoga studio. You can both promote the bundle then split the profits.
Special Perks
Sometimes, you don’t need to bundle a bunch of products to make holiday sales. Earning more can be as simple as adding a new perk to an existing item. For example, one blogger added workbooks to an existing webinar series she had been selling. Not only did she sell more, but she also had the satisfaction of knowing her customers were implementing her advice.
Your perk bonus can be digital resources like tutorials, workbooks or checklists. But they can also be group calls, workshops, or even an exclusive coaching group on Facebook. Whatever the perk, be sure to add a dollar value to it so customers understand the value of what they’re getting for free.
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Coupons
Coupon codes can be a good way to prompt a customer to take action. If someone was already considering a purchase from you, then seeing a coupon code can spur them on to complete the transaction. Other times, your coupon code might be enough to convince a new customer to give your products or services a try.
Be careful that you don’t cut your profits too low if you offer a huge coupon. You can prevent this problem by raising the regular price of an item. Now when you offer a coupon code, your customer still feels like they’re getting a deal but not at the cost of your profit margin.
Create a Payment Package
There are times when you may have a product or service that you sell for thousands of dollars. This could be a VIP day with you, a series of coaching calls from you, or even a done-for-you service.
A customer may want to take action but with the holidays feel they can’t fully invest in your product quite yet. You can still make the sale by offering a payment package. Of course, you should charge a little extra if customers choose this option as processing fees for multiple transactions can start to add up for you.
Deal of the Day
You can also offer your community a “deal of the day”. One digital business owner had a “12 days of Christmas” theme with her holiday sales. Each day, she highlighted one product and put it on sale for just 24 hours.
You can try the same thing. Email your customers or announce on social media that you have a “deal of the day”. The quick deadline can spur many of your customers to act quickly and lock in your great deals.
Use this Define Your Day Planner to create Quicks Tips to Prepare Your Business for the Holidays.
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