I have an interesting concept to share with you. It’s the idea that risk taking and creativity and creative thinking, in particular, are connected. The basic idea behind creative thinking is to go beyond the obvious, beyond the norm. That takes courage. That takes putting yourself out there with an unproven concept and an idea that could possibly be ridiculed. In short, thinking creatively and voicing those thoughts means taking a risk.
The reverse is also true. When you allow yourself to take risks and step outside your comfort zone, you start to think more creatively. Taking a risk means going all in. It means that you’re fully committed and you’re probably a little excited as well. That gets your brain fired up and helps you make connections that you wouldn’t see otherwise.
Taking a risk also means that you have something to lose. Our minds are very good at avoiding pain. This could be physical or mental pain. That means that if you take a risk and put yourself out there, your mind will do everything it can to reduce or eliminate the pain or risk of pain. This is again where you get creative and find yourself coming up with solutions you wouldn’t have come up with otherwise.
Here’s the perfect example. Let’s say you’re running your own business and you risk your income by investing in a new marketing course or hiring a business coach. The expense may be a stretch and, if it doesn’t pay off, you may not have the money you need to pay your employees or yourself. That’s a pretty big risk.
It’s also the type of scenario where you find yourself going through the material in record time and implementing everything you learn. It’s the time when you work closely with your coach and hustle to grow your business. The risk is lighting a fire under you and making you work harder, and more importantly, making you come up with creative ideas to make up the expense.
When we take risks and tap into this creative thinking ability, we see huge growth in our business, in our personal life, and in ourselves. Isn’t that worth getting a little uncomfortable for? Start thinking about where you want to see growth in your own life. What problems are you facing? Don’t be afraid to take a risk. Stop playing it safe and you’ll be pleasantly surprised by what your mind will do to reward you for the risks taken.