• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Productive Biz Women Rock

Badass in Heels

  • Home
  • Blog
  • Meet Linda
  • Contact

Biz Practice to Increase Productivity – Know Your target

9:00 am By Linda Hampton Leave a Comment

Productivity The term target audience may seem confusing at first, but it is a crucial part of business development. Knowing who you want to engage or sell to is a cornerstone of the foundation upon which you are building your business.

A target audience is the thinnest slice of the market that you can focus on, from which all of your marketing decisions are based. This audience is the focal point of your decisions, making sure that your efforts are tailor-made to find them and draw them in.

A target audience is the ideal customer or avatar that you have in mind when you are creating and selling. They are the image in your head when you imagine the perfect person or scenario for your product or service.

Creating an avatar is simple when you take the time to ask yourself specific questions about your target audience:

  • Are they a man or a woman?
  • How old are they?
  • Where do they live?
  • What do they do for a living?
  • How do they spend their time?
  • What is the need that you provide a solution for?

Here’s an example of an avatar created for a podcast for entrepreneurs:

Rebecca is a 51-year-old female who commutes 40 minutes to work, five days a week. She is bored with her commute and her current work assignment. She wants to start her own business but doesn’t know where to begin. She wants to be inspired by other women who have taken the risk to open their own businesses and are making it happen.

In this scenario, Rebecca is the target audience. By knowing exactly who the podcast is designed for, the podcast host and website owner can create an experience tailor made for Rebecca. The colors of the website, the content of the interviews, the coaching, the resources, and the sales that come from them can all be designed looking for Rebecca.

Having an avatar doesn’t mean you won’t sell to a wider variety of customers; you absolutely will. Having an avatar means you are clear and defined about who your ideal customer is for this product or service at this time. This allows you to create marketing materials that are on target for your client.

The key to having a successful sales experience is knowing exactly who is buying your product. Understanding and defining your target audience is the best strategy there is. This increases your productivity by  saving you valuable time and money developing your business

Productivity Hacks

Filed Under: Productivity

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Get regular updates start by downloading

7 Ridiculously Simple Ways To Improve Your Energy

I respect your privacy and take it very seriously. No spam!

Socialize with Me!

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Recent Posts

  • Could Your Workday Routine Use a Makeover?
  • Biz Practice to Increase Productivity – Know Your target
  • What Do You Love To Do?
  • Doing What You’re Passionate About Makes You Happy
  • Unproductive? 8 Reasons You’re Unproductive and Exhausted Even on Your Best Days
  • Mental Exhaustion Affects Mind Body and Productivity
  • 7 Easy Activities That Supercharge Productivity by Raising Your Physical and Mental Energy Levels
  • 7 Healthy Revitalizing Foods to Boost Your Productivity and Energy All Day
  • Still Struggling with Procrastination and Productivity – Colors and Scents Put Pep in Your Step
  • 6 Ways to Stay Hydrated Increase Your Energy Even If You Hate Water

Recent Comments

  • Kat Sturtz on Stop Talking About Your Morning Routine
  • Linda Hampton on 5 Simple Things You Should Do Every Sunday Night to Prepare for the Week Ahead
  • Linda Hampton on Stop Talking About Your Morning Routine
  • Linda Hampton on 5 Simple Things You Should Do Every Sunday Night to Prepare for the Week Ahead
  • Kit on 5 Simple Things You Should Do Every Sunday Night to Prepare for the Week Ahead

Footer

Recent Posts

  • Could Your Workday Routine Use a Makeover?
  • Biz Practice to Increase Productivity – Know Your target
  • What Do You Love To Do?
  • Doing What You’re Passionate About Makes You Happy
  • Unproductive? 8 Reasons You’re Unproductive and Exhausted Even on Your Best Days

Recent Comments

  • Kat Sturtz on Stop Talking About Your Morning Routine
  • Linda Hampton on 5 Simple Things You Should Do Every Sunday Night to Prepare for the Week Ahead
  • Linda Hampton on Stop Talking About Your Morning Routine
  • Linda Hampton on 5 Simple Things You Should Do Every Sunday Night to Prepare for the Week Ahead
  • Kit on 5 Simple Things You Should Do Every Sunday Night to Prepare for the Week Ahead
Copyright © 2019 · Built Using Magazine Pro Theme on Genesis Framework from StudioPress. · Customized by Appetite for Design.
Productivity Hacks